Included
What's Included
Google Analytics 4 setup and configuration
Google Tag Manager implementation
Event tracking strategy and setup
Server-side conversion tracking (Meta CAPI, etc.)
Cross-platform attribution setup
Custom dashboard and reporting
Data layer planning
Ongoing tracking maintenance
Ideal For
Who It's For
Businesses running paid ad campaigns
Companies needing accurate conversion data
Organizations tracking complex user journeys
Brands affected by iOS privacy changes
Process
How It Works
Audit Current Setup
Review existing tracking and identify gaps or issues.
Plan Event Strategy
Define what actions to track and how to structure data.
Implement Tracking
Set up GA4, GTM, server-side events, and test thoroughly.
Build Dashboards
Create reports and dashboards tailored to your KPIs.
Monitor & Maintain
Ongoing checks to ensure data quality and accuracy.
Technology
Tools & Platforms
FAQ
Frequently Asked Questions
What is server-side tracking and why do I need it?
Server-side tracking sends conversion data directly from your server to ad platforms, bypassing browser limitations and improving accuracy, especially after iOS privacy updates.
Can you fix broken tracking on an existing site?
Yes, we specialize in auditing and fixing tracking issues. We will identify problems and implement clean, reliable solutions.
How long does setup take?
Basic GA4 and GTM setup can be done in 1 to 2 weeks. Server-side and complex integrations may take longer depending on infrastructure.
Do you provide ongoing tracking support?
Yes, we offer retainer support to monitor tracking health and update events as your site or campaigns evolve.