Included
What's Included
Marketing strategy and planning
Channel prioritization and budget allocation
Campaign planning and oversight
Team coordination and vendor management
Performance reporting and analysis
Ongoing strategic guidance
Execution support across channels
Quarterly planning and reviews
Ideal For
Who It's For
Small to mid-sized businesses needing marketing leadership
Companies between hiring full-time marketing staff
Organizations launching new products or markets
Brands needing to organize scattered marketing efforts
Process
How It Works
Assess Current State
Review your marketing efforts, goals, and resources.
Build the Plan
Create a marketing roadmap with priorities and timelines.
Execute & Coordinate
Oversee execution, manage vendors, and support your team.
Report & Adjust
Monthly performance reviews and strategy adjustments.
Technology
Tools & Platforms
FAQ
Frequently Asked Questions
How is this different from hiring an agency for specific services?
Fractional marketing provides strategic oversight across all your efforts, not just execution in one channel. Think of it as your marketing department, not just a vendor.
What level of time commitment is typical?
Engagements range from 10 to 20 hours per month depending on needs. We structure retainers to fit your business.
Can you manage our existing vendors and contractors?
Yes, we can coordinate with your existing partners and help you get better results from current investments.
Is this a long-term commitment?
We typically recommend at least 6 months to see meaningful results, but contracts are flexible based on your needs.